30 Minutes To Diagnose Your Constraint And Match You To The Right UEC Engagement.
UEC is a full-stack performance consulting firm. The Strategy Call is the front door. In 30 minutes, we figure out what is actually in your way and which one of our engagements fits your situation, your revenue, and your timeline.
- Founder-operator of an established business, $1M to $50M.
- You know growth or profit is stuck. You want a sharper read on why.
- You want a specific recommendation, not another framework.
What we have actually moved for owner-operators
From booking to a recommendation in 30 minutes
Pick a 30-minute window from the calendar. Confirmation and invite go out instantly.
Take the free 5-minute Business Battlefield Self Audit so we walk in with a quick read on your 12 profit levers.
Quick read on your business, the constraint actually in your way, and which UEC engagement matches your situation.
We recommend the right engagement and the path to start it. No pressure to commit on the call.
A 30-minute routing call. Not a pitch.
No deck. No high-pressure close. No discovery survey about your pain points.The Strategy Call is UEC's front door. We use the 30 minutes to read your business at a high level, name the constraint actually slowing you down, and match you to the right UEC engagement to remove it. If we are not the right firm, we say so directly and point you somewhere that is.
- A quick read on your revenue, team, and operating maturity.
- The top 1 to 3 profit levers most likely in play for your business.
- The constraint that needs to come out first.
- The UEC engagement that fits your situation, your revenue, and your timeline.
Six engagement paths, one routing call
UEC is not a single-product firm. We carry six categories of engagement, sized from a free self-directed tool to embedded C-suite partnership. The Strategy Call decides which one fits.
Audits & Diagnostics
Free Self Audit, free Profit Accelerator Lite Audit, and paid deeper diagnostics. The diagnostic-first entry point where the dollar opportunity gets quantified before any commitment.
Group Coaching Programs
12-month structured group program working through the 12 profit levers, one per month. Built for owners who want a system without a one-on-one retainer.
Profit Accelerator Retainers
Profit Accelerator Standard and Pro. Monthly 1:1 work installing systems against all 12 profit levers, with quarterly ROI reviews and a $100K Performance Commitment.
Growth Engine, Reinvention, Vanguard
Project-based flagship engagements ranging from 30-day rapid diagnostics to 12-month embedded C-suite partnership. For owners ready for a serious change.
Fractional CEO / CMO
Part-time embedded leadership for owners who need senior operating horsepower without a full-time hire. 6 to 18 month engagements.
Leadership & Succession
Leadership Evolution coaching and Succession Strategy work for owners building a bench, preparing a transition, or readying the business for sale.
Diagnostic-first. Execution-embedded.
Most advisory firms deliver frameworks, reports, and recommendations. UEC identifies the specific dollar opportunity inside your business before you commit to anything, then stays embedded in your operation until the result is measured.
$100K Performance Commitment
On qualifying retainer engagements, Clayton works free until $100,000 in measurable profit is delivered. No other firm in this market at this price point carries this.
Diagnostic-first model
We identify the dollar opportunity before you commit to a retainer. The diagnostic exists so you know what you are buying before you buy it.
Embedded execution
We stay in your operation through installation, not just recommendation. The result gets measured, not just promised.
Even if we never work together
A clarity conversation either way. Here is what you walk out of the 30 minutes with, regardless of whether we end up working together.
A named constraint
The single biggest thing in the way of your next stage of growth, stated in plain language. Not a list of symptoms. The actual root cause.
A matched engagement
A specific UEC engagement (or an external recommendation) sized to your revenue, your timeline, and the constraint you need removed.
A direct fit answer
A clear yes or no on whether UEC is the right firm to help. If we are not, we say so and tell you what we would do in your position.
A quick fit check before you book
We turn away roughly one in three prospects who try to book this call. Not because they are not doing real work. Because we are not the right firm for where they are. Here is how to know if this is for you.
This call is for you
- You are a founder-operator of a privately held business, $1M to $50M in revenue.
- You have been operating for at least three years with five or more team members.
- You know growth or profit is stuck and you want a sharper read on why.
- You are ready to act on a recommendation, not collect another opinion.
This call is not for you
- You are pre-revenue, a solo operator, or under $1M in annual revenue.
- You are looking for a coach, a motivational session, or an information product.
- You need financial advisory, tax, legal, payroll, IT, accounting, or real estate work.
- You are a passive investor with no operating role in the business.
If you read both lists and the second one feels closer, do not book the call. We respect your time too much to spend it on a conversation that will not move you forward.
Three short case files
$180K hidden in a $21K engagement
A New York accounting and advisory firm engaged UEC for a $21,120 diagnostic. We surfaced $180,000 in hidden value, consolidated 10 service offerings down to 5, and lifted their NPS to 73.33.
$791K to $2M+ in nine months
Tier One Meat Co. tripled net profit in nine months. Twelve core operational systems installed, 87% team retention through the rebuild, and the CEO took home the 2025 Operator Award.
$1.3M new revenue from zero
A recreational vehicle and power equipment dealer engaged UEC to build a new revenue line. We launched 4 new product lines, generated $1.3M in new revenue from zero, and held a 40% gross margin through the build.
The two operators ask most
"I do not have 30 minutes to talk to another consultant."
Most consultants run a discovery call to qualify you for a pitch. This is not that. The 30 minutes is a routing call, and if we are not the right firm, we tell you directly and point you in the right direction. You walk away with a sharper picture of your business either way.
"We have already tried consultants and none of them moved the dial."
Most consultants give you a deck and a retainer. We do not start there. We start with the diagnostic and the dollar opportunity. The 30 minutes is the routing call. The work, if there is work, is installation of operational systems inside your business, not advisory commentary on the side.
Six more questions before you book
Who runs the call?
Clayton Michael-Butler, founder of UEC. You are not getting passed off to a junior rep or a sales closer. The conversation is owner-to-owner.
Do I need to prepare anything?
No. The Business Battlefield Self Audit is optional and takes five minutes. If you complete it before the call, we walk in already knowing where to look, which makes the 30 minutes sharper. If you do not, we still cover the same ground.
Is this actually free, or is there a sales pitch at the end?
It is free. There is no pitch deck and no high-pressure close. If we are a fit, we will recommend the UEC engagement that matches your situation and tell you what working together would look like. You decide what to do next on your own time.
What if we end up wanting to work together?
Most engagements start with a paid diagnostic or a free Lite Audit, depending on your situation. From there, we move into the engagement that fits, whether that is a retainer, a flagship project, fractional executive work, or a custom build. Pricing is written and reviewed before anything starts.
My business is not perfectly within $1M to $50M. Should I still book?
If you are close on either end and you fit the rest of the criteria, yes. We turn away businesses that are pre-revenue, solo-operated, in non-profit or government work, or that need services we do not sell. Use the "Not a fit if" list above as the real filter.
What happens after I click the book button?
You pick a 30-minute window from the calendar above. You get a confirmation email and calendar invite immediately. We send a short reminder 24 hours and 1 hour before the call. That is it. No drip sequence. No additional forms.
A veteran-led performance consulting firm
Upper Echelon Consulting is a veteran-led B2B performance consulting firm founded by Clayton Michael-Butler, a United States Marine Corps infantry veteran with a B.S. in AgriBusiness and an M.S. in Agricultural Economics from Purdue, and an MBA from the Kelley School of Business. UEC serves founder-operators of established businesses using a diagnostic-first, execution-embedded advisory model.
Clayton Michael-Butler
Founder · UEC · USMC infantry veteran · Purdue B.S./M.S. · Kelley MBA
"30 minutes is enough to know what is actually in the way and which UEC engagement fits. If we are not the right firm, you walk away with a sharper read on your business and a direction to take. That is the deal."
- Clayton Michael-Butler, Founder, UEC
In 30 minutes, you will know the constraint and the right path forward.
If we are not the right firm, we tell you directly. Either way, you walk away with a sharper read on your business and a specific recommendation.
Book My 30-Minute Strategy Call Calendar invite immediately. No deck. No obligation.Your Strategy Call is booked
In 30 minutes, we will read your business at a high level, name the constraint actually in the way, and match you to the UEC engagement that fits. Your calendar invite and confirmation email are on the way.